Why hire a marketing consultant?

Marketing your business, service or product is essential for not only brand awareness but sales, and growth. Yet, if you are running or working for a successful 6, 7, or 8 figure business chances are you may have ran out of time to post on social media, create a successful email campaign or plan an engaging customer event. You simply can’t do it all. 

Hiring a marketing consultant can be a strategic move for a business looking to enhance their marketing efforts but isn’t quite ready to hire full-time personnel. Let’s take a look at some key key reasons on why hiring a marketing consultant could be a strategic move for your business.

1. Expertise and Experience: Marketing consultants can bring specialized knowledge and experience in various aspects of marketing, from campaign management to traditional advertising. Their expertise can help businesses identify the most effective tactics and avoid common pitfalls like spending too much money on a LinkedIn advertising campaign when it could have been an organic post that went viral. 

   
   

2. Cost-Effective: Hiring a full-time marketing team can be expensive, especially for small businesses. A consultant allows you to access marketing expertise without the long-term financial commitment of hiring full-time staff. Thanks to Deel’s employee cost calculator I was able to run some numbers for you. 

If you were to hire a full-time Denver based marketing generalist at $80k per year the annual employer cost would be roughly $8,160, totaling out to $88,160 annually. 

But what if you don’t need someone full-time yet?

Or what if you only need someone to fill in while a member of your team is on a leave of absence? 

Or what if you have a short term project that doesn’t need full-time work? 

Good questions, that’s where a consultant could be super helpful! Paying a part-time consultant for 20 hours per week could cut the cost of a full-time employee by 45%, plus you don’t have to pay for their benefits package. It’s a win win, get marketing expertise and limit the cost on your business. 

3. Flexibility: Consultants can be brought in for specific projects, campaigns, or challenges. This flexibility means you only pay for what you need, whether it's a one-time strategy session or ongoing campaign support.

4. Time Savings: By outsourcing marketing efforts to a consultant, you can free up time for your internal team to focus on core business activities. The consultant handles the heavy lifting, allowing your team to stay focused on their primary responsibilities. Want to start advertising in new publications but don’t have time to vet them and their viability? Hire a marketing consultant. Don’t have time to plan a customer event? Hire a marketing consultant. This allows your team to get back time into their day to work on the important stuff like automation, 1:1 ABM campaigns and aligning with your sales team. 

5. New ideas: If your team is a group of seasoned marketing professionals that have been in the industry for a long time it is likely they are going to look in the same places for campaign ideas. Hiring a marketing consultant will bring some new ideas to the table and an outsider's perspective. Plus it’s likely that the consultant you are looking at is working with client’s in other industries. Their unique perspective could level up your campaign strategy. 

All that said, a marketing consultant can bring specialized skills, save time and money, provide fresh insights, and ultimately help your business achieve its marketing and sales goals more effectively. Thanks for coming to my TED Talk. Check out my services if you are interested in hiring a marketing consultant.